Friday, 16 November 2012

Hype and Hope in 3D Printing?

Recently there are been a lot of hype in the media about "3D Printing". This was identified by Gartner, but their analysis of the coming "trough of disillusionment" should not in any way diminish the potential of additive manufacturing (AM) itself.

Others are now adding their voice to the concern about over-hype. Jon Evans dissed the analogy between the rise of 3D printing and that of 2D printing. And Jim Woodcock fears hype in consumer markets will negatively impact very real industrial applications.

Let's talk straight about 3D Printing. 

The term was first used by students at MIT in 1995. Graduates Jim Bredt and Tim Anderson modified an inkjet printer to extrude a binding solution onto a bed of powder, rather than ink onto paper. It neatly summed up what they achieved. However, using the term today can obscure the many different technologies that lie beneath.

As we touched on in "How many 3D printers do I need at home?" there are perhaps as many as thirty five (35) distinct additive manufacturing methods including:
  • Fused deposition modelling (FDM), which is suitable for use with a variety of materials that are pliable at higher temperatures, but which solidify upon cooling. Materials are extruded from a nozzle. It can work with common plastics such as ABS and PLA as used in plastic filament extrusion printers, edible materials like chocolate and a slew of other mixtures and compositions of diverse materials that have the property of a melting range. These are called eutectic materials and include diverse materials such as alloys, certain inks used in printing, even some minerals. 
  • Direct metal laser sintering (DMLS), which is suitable for almost any metal alloy and also for ceramics. Sintering is a method used to create objects from powder. It is based on atomic level diffusion. A laser heats the powder and the atoms diffuse across the boundaries of the powder grains. 
  • Selective heat sintering (SHS) with a thermoplastic powder. 
  • Selective laser sintering (SLS) with thermoplastic powders, metal powders and ceramic powders.
  • Powder bed and 'inkjet' head 3D printing, in which an inkjet-like printing head moves across a bed of powder depositing a liquid binding material in the shape of the final object. 
  • Electron beam melting (EBM) with titanium alloys.
  • Laminated object manufacturing (LOM) with paper, metal foils and plastic films. 
  • Stereolithography (SLA) in which laser sweeps through a bath of photopolymer, creating a solid out of liquid. 
  • Similar to stereolithography in using light, Digital Light Processing (DLP) employs a projector whose rapid movements of a micro-mirror plays the role of the laser, in this case hardening a liquid resin. 
  • Any others I have missed?
Even if we look at the simplest, FDM, printer hardware varies depending on the target material. There is no universal printer, and therefore no universal "3D printing" platform. Each technology has its role, some highly specialized. 

The only thing that all of these technologies have in common is the 'layer-by-layer' approach. 

As we have discussed before, 3D printing is therefore unlike the emergence of the early home PC in which the machine could be re-programmed by software for any task. While a 3D Printer can be re-programmed to produce any object it can only do so within its materials constraints. 

The world of atoms, it turns out, is rather more messy than the world of bits!  (Although one day, no doubt, advanced research at the MIT Center for Bits and Atoms may prove us all wrong.) 

As if we needed more ways to dampen the hype, experts Econolyst point out that there could be as many reasons not to use additive manufacturing, as there are reasons to adopt it. They point to barriers such as part accuracy, repeatability  mechanical property limitations, limited materials availability and data, immature supply chains (making it impossible to cost effectively insert additive manufacturing into the mix), and limited cost benefit analysis data upon which to make investment decisions.  

No doubt in the future we shall see new additive approaches and the emergence of hybrid machines. For the time being, complex products with embedded sub-systems still have to be assembled - despite the eye-catching demonstrations of 3D-printed objects with moving parts. And embedded electronics is some way off. Even the much heralded and truly remarkable multimaterial printers are only ambidextrous in their own domain, e.g. photo-polymers with differing qualities such as rigid, flexible, opaque, transparent. 

The diversity of the 3D printing landscape does not matter. This will foster many niche markets - both for 3D printers and for 3D-printed parts or products. The field is literally exploding with creativity! Hype is inevitable. Get over it. But never forget that even if additive manufacturing grew to 10x its current volumes, it would still be less than 1% of global manufacturing. 

For all of these reasons "3D Printing" projects must start with a sober analysis of what is needed to be made. The hard work is finding a way to do this with acceptable quality and cost. Parts or processes from other sectors can also inspire technology transfer

There is no doubt that AM-enriched supply chains are here to stay ... despite the non-existence of StarTrek replicators. Of equal importance to "3D Printing" must surely therefore be advances in digital manufacturing automation, able to embrace all of the ways that products are made and brought to market - additive, subtractive, fabrication (combination and assembly) and formative (shaping, bending, casting). 

Where it fits 3D Printing can be disruptive. But the shapes of the potential AM holes in supply chains are very complex. And finding a fit needs specialist knowledge. For the time being 3D Printing is perhaps less hype, and more hope, more evolutionary than disruptive.

Monday, 12 November 2012

3D Systems (DDD) Financials

A potentially important story is developing here. A financial analyst appears to be claiming that the way 3D Systems has reported its financial results has distorted its growth. If you have the time, the analysis is worth reading. And then check out our take on what lies behind acquisitions and consolidation in the  market for additive manufacturing equipment and services.

Saturday, 10 November 2012

TeamPlatform 3D Printing Data collaboration in the Cloud

When Web services like TeamPlatform begin to appear, it's a sure sign that a technology is being subjected to consumerization.

Additive manufacturing via stereolithography and laser sintering may be twenty years old, but the moniker "3D Printing" emerged only a few years ago. Why? The price of hardware components such as extruders, stepper motors and associated electronics has dropped off a cliff. The cat is out of the bag ... everyone can produce a modest 3D printer, even if many will be limited to squirting plastic. The availability of open source control software driven forward by the 'maker' and RepRap culture has spawned a thousands "I can build a 3D printer too!" projects. If I were a teen again, I'd be doing precisely the same.

Many of the new "3D printing" pioneers have ambitions to sell their creations as commercial products, following in the footsteps of Makerbot, Ultimaker and Formlabs. Unfortunately, many will fail, misunderstanding the difference between engineering and business and the critical role venture capital in marketing. The enthusiasts won't care. 3D Design is on the up and up. With the rise of bureau services the 3D Printer no longer matters, even though step changes in capability will occur over the coming years. Today, the critical skill in 3D Printing is not making 3D Printers, it is 3D Design. That's were the real explosion in start ups will be.

The world is positively brimming over with 3D Data! Where will we all work?

Previously the preserve of professional CAD packages in industry, 3D Software is now available to suit every price point. Kids, hobbyists, artists, small and medium sized business ... everyone is looking for 3D software, 3D designers, or ways to acquire their own 3D design skills.

Collaboration is the name of the game, which is why TeamPlatform is so welcome. It lets you create a professional customer service and engineering portal in minutes, providing a virtual space for all stakeholders in a 3D project.

TeamPlatform supports CAD, STEP, DWG, STL and over 100+ other 3D formats ... without leaving the Web browser, to visualize, revise and manage 3D models securely. Designers, their clients, and those overseeing the 3D Print tool chain can collaborate directly in Web-based workspaces and on individual 3D files. Forget about translators and workstation licensing and never-ending updates. And it's far more than a file store. Take a look here. There are online CAD tools, RFQ/RFP support, simple workflow, project dashboards for sharing progress with clients, and more.

RapidForm the 3D Scanning specialists acquired by 3D Sytems use TeamPlatform as a central place to manage 100s of client projects.

Avance Design is using TeamPlatform to manage 3D Printing projects and customer-focussed 3D design services.

We've seen how 3D designers are collaborating with consumers (B2C) via Cubify and Shapeways. Now, with TeamStation, every 3D startup can have a professional collaboration infrastructure all of its own, thanks to the multi-tenant magic of "The Cloud". And like any good Web product these days, it sports an API. TeamPlatform is B2B for 3DP.

Thursday, 8 November 2012

My Robot Nation and the future of 3D Printed Toys

MyRobotNation is perhaps the first, and most significant, of an expected wave of 3D Printed Toys. Unless you go online, design your first robot and then pay for it to be 3D Printed and shipped to you, you are missing out on a wonderful learning experience. I took the plunge and created this.

The UI is a child-friendly, ultra-simple 3D design tool in which the only thing you can produce is a cool robot! Despite this, the range of objects, colors, treatments and poses was compelling.

Taking into account the mass-customization offered, each robot off the 3D production line is instantly recognizable as part of the growing world wide Robot Nation. It's a marvel of mass-customization with locked-in brand protection.

The site offers a MyRobots gallery, URL links to images of your robots to share with your friends, invitations to Tweet your creations, a Hall of Fame, Popular Robots and a Newest Robots showcase.

This is interesting: Twelve hours after I designed and ordered my first robot, snappily named 3DR01, it is still the newest (and I believe coolest) robot on the site. Two days later one other robot has appeared. Can we conclude that the site is turning out roughly one robot per day? (Verification needed)

Everything about the experience was fun. I particularly liked the way my email order confirmation included an image of my very own robot.

What could make MyRobotNation even more compelling? We know 3D Printed models can include movable parts, so I desperately need:

* Rotating (and tipping) head
* Shoulder, elbow and wrist
* Hips, knees and ankles
* Movable caterpillar tracks and wheels

The only downside is price. My first robot is four inches high and cost approximately $60 including shipping. The 3D Printed Toy industry will no doubt figure out the price point for similar services. Here's an idea: How about discounts for creators whose robots are popular?

I've previously written about how in 3D Printing it's the software stupid! And we've also seen how software was critical in a project that makes it possible for anyone to 3D print plastic records of tunes to play back on their nostalgic Fisher Price toy record players. Likewise, MyRobotNation would not be possible without its tailored and dedicated 3D design surface.

To produce a 3D model of a toy robot, of the complexity of my 3DR01, using traditional 3D design software, would have been a formidable task for anyone other than an experienced 3D designer (or a kid with a 3D design obsession). Even so, I believe it would still have taken many days, compared to the few minutes that I spent at MyRobotNation. Moreover, their creation would not have been as 'designed to brand'.

There is a complex trade off between generality and specificity in 3D design. For this reason, I've previously suggested that in both the consumer and industrial sectors, dedicated and specialized software will emerge as the 'front end' of every unique product to its additive manufacturing automation chain. Is a common approach possible? This is precisely what Digital Forming are trying to do. 

The Digital Forming technology links designers and co-designers (customers) into a shared 3D design process. The customer is allowed to adjust 'facets' of the design within limits set by the designer. The software can also be branded by the product brand owner for embedding in web sites or store kiosks. 

Whether or not the approach that Digital Forming becomes mainstream, the trend is clear, with software increasingly supporting co-creation between designers and consumers as we saw with the example of Cubify and the customized 3D printed guitars.

Technical notes

MyRobotNation was created by Kodama Studios. The site and associated technology was acquired by 3D Systems. Kodama remains independent. The printer that is building the Robot Nation was created by ZCorporation, also acquired by 3D Systems. The service behind MyRobotNation is Offload Studios, under contract to 3D Systems. 

Friday, 2 November 2012

3D Food Printing ... the Killer 'consumer' App?

The French Culinary Institute in Manhattan is experimenting with a 3D Food Printer. You load up anything soft, like melted chocolate or icing, and it will print it in artistically perfect patterns. Jeff Lipton, a mechanical engineering post-grad, is leading the project.

The idea came out of Cornell's Fab@Home venture, where they started experimenting with food fabrication back in 2007. Chef David Arnold, has been testing out the technology since 2009. "One of the main things I hope this machine will let us do is create new textures that we couldn't get otherwise," he says.

Cup cakes anyone?

Entrepreneur Jamil Yosefzai plans to be on the forefront of commercializing 3D Food Printing. His New York City-based startup, Essential Dynamics, is working on a version that can be sold to the first wave potential customers: pastry chefs and tech early adopters.

Trust this 3D Printing story to be covered at CNN Money:

http://money.cnn.com/2011/01/24/technology/3D_food_printer/index.htm
http://money.cnn.com/video/technology/2011/01/21/t_tt_3d_food_printer.cnnmoney/

3D Cutting .... just as much fun as 3D Printing?

You might desire your very own 3D 'additive' Printer at home, but could you have just as much fun with a 3D 'subtractive' Cutter? In industry these are known as 'Mills'.

The hobby-focussed Mini 3D Mill from iModela (a Roland company mostly known for electronic keyboards and musical synthesizers) shows how it might not just be 3D Printers that end up in our garages and sitting rooms. Watch how, once again, its the software stupid!

 

The single machine can cut resins, modelling board, plastic, jellutong, PCB laminate, engraving laminate, wood, wax and others .... in many many colours. That's far more versatile than a typical home 3D printer. It cannot, of course, cut 'voids' in objects, nor complex geometries. But even a hobby mill like the iModela can produce better surface finish and details.


Will there be an explosion of 3D Cutters as with 3D Printers? Do we need both at home? Is a hybrid machine viable? After all, how many 3D Printers do I need at home?  Fancy adding a foam cutter from Frog3D?

Thursday, 1 November 2012

Nonstop 24/7/365 3D Printing in the "Factory of the Future"

Anyone considering building a 3D Printing plant better think clearly about which 3D printers to buy. It is said that 3D printing eradicates the tooling costs of traditional manufacturing ... but a 3D printer is just another kind of tooling. Make the wrong decision, and you won't have a factory of the future, but a legacy unable to adjust to the market.

In a recent story announcing Shapeways' investment in New York City to establish a new plant, the need for job queue scheduling was discussed. OK, so new consumer requests for 'prints' can be easily routed to the right machine, and to a free machine. But what about all those pesky little tasks and dirty secrets such as:

  • Pre-processing
  • Material refills
  • Build preparation
  • Removing objects from the build chamber
  • Cleaning and finishing
  • Heat treatment
  • Inspection and validation
Humans will be in the loop for some time to come, more so perhaps than in traditional mass production processes. So a new development from VoxelJet is welcome. 

The German company has developed the world's first non-stop continuous 3D printer. The building and unpacking steps now run in parallel - without interrupting operations. This will increase the speed and profitability of small series production. 

The new printer is being displayed for the first time at Euromold 2012. The design is novel. In effect, there is no limited sized build chamber and theoretically no limit on the length of a printed part (although width and height are constrained by the size of the machine. In effect, parts move through the machine from front to back. Think of it as a 3D Printing conveyor belt.